Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304456
RGB
48, 68, 86
HSL
208, 28%, 26%
HSB
208, 44%, 34%
CMYK
44, 21, 0, 66
LAB
28, -4, -13
LCH
28, 14, 253
OKLCH
0.38, 0.04, 246
XYZ
5, 5, 10
LUV
28, -9, -16
HWB
208, 19%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.