Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304464
RGB
48, 68, 100
HSL
217, 35%, 29%
HSB
217, 52%, 39%
CMYK
52, 32, 0, 61
LAB
28, 0, -22
LCH
28, 22, 269
OKLCH
0.38, 0.06, 260
XYZ
6, 6, 13
LUV
28, -9, -27
HWB
217, 19%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.