Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30476A
RGB
48, 71, 106
HSL
216, 38%, 30%
HSB
216, 55%, 42%
CMYK
55, 33, 0, 58
LAB
30, -1, -23
LCH
30, 24, 269
OKLCH
0.40, 0.07, 259
XYZ
6, 6, 15
LUV
30, -10, -30
HWB
216, 19%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.