Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304B59
RGB
48, 75, 89
HSL
200, 30%, 27%
HSB
200, 46%, 35%
CMYK
46, 16, 0, 65
LAB
30, -7, -12
LCH
30, 14, 238
OKLCH
0.40, 0.04, 232
XYZ
6, 6, 10
LUV
30, -12, -14
HWB
200, 19%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.