Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
304BE4
RGB
48, 75, 228
HSL
231, 77%, 54%
HSB
231, 79%, 89%
CMYK
79, 67, 0, 11
LAB
39, 34, -82
LCH
39, 89, 293
OKLCH
0.50, 0.23, 268
XYZ
18, 11, 75
LUV
39, -13, -111
HWB
231, 19%, 11%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.