Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304E5D
RGB
48, 78, 93
HSL
200, 32%, 28%
HSB
200, 48%, 36%
CMYK
48, 16, 0, 64
LAB
31, -8, -13
LCH
31, 15, 237
OKLCH
0.41, 0.04, 231
XYZ
6, 7, 11
LUV
31, -13, -15
HWB
200, 19%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.