Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304F80
RGB
48, 79, 128
HSL
217, 45%, 35%
HSB
217, 63%, 50%
CMYK
63, 38, 0, 50
LAB
33, 1, -32
LCH
33, 32, 272
OKLCH
0.43, 0.09, 259
XYZ
8, 8, 22
LUV
33, -13, -42
HWB
217, 19%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.