Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305289
RGB
48, 82, 137
HSL
217, 48%, 36%
HSB
217, 65%, 54%
CMYK
65, 40, 0, 46
LAB
34, 2, -35
LCH
34, 35, 273
OKLCH
0.44, 0.10, 260
XYZ
9, 8, 25
LUV
34, -14, -47
HWB
217, 19%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.