Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305489
RGB
48, 84, 137
HSL
216, 48%, 36%
HSB
216, 65%, 54%
CMYK
65, 39, 0, 46
LAB
35, 1, -34
LCH
35, 34, 271
OKLCH
0.45, 0.10, 258
XYZ
9, 9, 25
LUV
35, -15, -46
HWB
216, 19%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.