Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30558E
RGB
48, 85, 142
HSL
216, 49%, 37%
HSB
216, 66%, 56%
CMYK
66, 40, 0, 44
LAB
36, 1, -36
LCH
36, 36, 272
OKLCH
0.45, 0.10, 259
XYZ
9, 9, 27
LUV
36, -15, -50
HWB
216, 19%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.