Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30587F
RGB
48, 88, 127
HSL
210, 45%, 34%
HSB
210, 62%, 50%
CMYK
62, 31, 0, 50
LAB
36, -5, -27
LCH
36, 27, 260
OKLCH
0.45, 0.08, 249
XYZ
9, 9, 21
LUV
36, -16, -36
HWB
210, 19%, 50%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.