Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305985
RGB
48, 89, 133
HSL
211, 47%, 35%
HSB
211, 64%, 52%
CMYK
64, 33, 0, 48
LAB
36, -4, -29
LCH
36, 30, 263
OKLCH
0.46, 0.09, 252
XYZ
9, 9, 24
LUV
36, -17, -40
HWB
211, 19%, 48%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.