Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305A85
RGB
48, 90, 133
HSL
210, 47%, 35%
HSB
210, 64%, 52%
CMYK
64, 32, 0, 48
LAB
37, -4, -29
LCH
37, 29, 262
OKLCH
0.46, 0.08, 251
XYZ
9, 10, 24
LUV
37, -17, -39
HWB
210, 19%, 48%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.