Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305B8A
RGB
48, 91, 138
HSL
211, 48%, 36%
HSB
211, 65%, 54%
CMYK
65, 34, 0, 46
LAB
37, -3, -31
LCH
37, 31, 264
OKLCH
0.46, 0.09, 252
XYZ
10, 10, 25
LUV
37, -17, -42
HWB
211, 19%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.