Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305B9F
RGB
48, 91, 159
HSL
217, 54%, 41%
HSB
217, 70%, 62%
CMYK
70, 43, 0, 38
LAB
38, 3, -42
LCH
38, 42, 274
OKLCH
0.48, 0.12, 259
XYZ
11, 11, 34
LUV
38, -17, -59
HWB
217, 19%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.