Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305E61
RGB
48, 94, 97
HSL
184, 34%, 28%
HSB
184, 51%, 38%
CMYK
51, 3, 0, 62
LAB
37, -16, -7
LCH
37, 17, 204
OKLCH
0.45, 0.05, 201
XYZ
7, 9, 13
LUV
37, -20, -7
HWB
184, 19%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.