Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305E89
RGB
48, 94, 137
HSL
209, 48%, 36%
HSB
209, 65%, 54%
CMYK
65, 31, 0, 46
LAB
38, -5, -29
LCH
38, 30, 260
OKLCH
0.47, 0.09, 249
XYZ
10, 10, 25
LUV
38, -18, -40
HWB
209, 19%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.