Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305E8D
RGB
48, 94, 141
HSL
210, 49%, 37%
HSB
210, 66%, 55%
CMYK
66, 33, 0, 45
LAB
38, -4, -31
LCH
38, 32, 262
OKLCH
0.47, 0.09, 251
XYZ
10, 11, 27
LUV
38, -18, -43
HWB
210, 19%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.