Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305E91
RGB
48, 94, 145
HSL
212, 50%, 38%
HSB
212, 67%, 57%
CMYK
67, 35, 0, 43
LAB
39, -3, -33
LCH
39, 34, 265
OKLCH
0.47, 0.10, 253
XYZ
10, 11, 28
LUV
39, -18, -46
HWB
212, 19%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.