Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305F77
RGB
48, 95, 119
HSL
200, 43%, 33%
HSB
200, 60%, 47%
CMYK
60, 20, 0, 53
LAB
38, -11, -19
LCH
38, 22, 240
OKLCH
0.46, 0.06, 233
XYZ
9, 10, 19
LUV
38, -19, -24
HWB
200, 19%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.