Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30619B
RGB
48, 97, 155
HSL
213, 53%, 40%
HSB
213, 69%, 61%
CMYK
69, 37, 0, 39
LAB
40, -2, -37
LCH
40, 37, 267
OKLCH
0.49, 0.11, 254
XYZ
11, 12, 33
LUV
40, -19, -52
HWB
213, 19%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.