Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3062B5
RGB
48, 98, 181
HSL
217, 58%, 45%
HSB
217, 73%, 71%
CMYK
73, 46, 0, 29
LAB
42, 6, -50
LCH
42, 50, 276
OKLCH
0.51, 0.14, 260
XYZ
14, 13, 45
LUV
42, -19, -72
HWB
217, 19%, 29%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.