Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306391
RGB
48, 99, 145
HSL
208, 50%, 38%
HSB
208, 67%, 57%
CMYK
67, 32, 0, 43
LAB
40, -6, -31
LCH
40, 31, 259
OKLCH
0.49, 0.09, 248
XYZ
11, 12, 28
LUV
40, -20, -43
HWB
208, 19%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.