Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30639B
RGB
48, 99, 155
HSL
211, 53%, 40%
HSB
211, 69%, 61%
CMYK
69, 36, 0, 39
LAB
41, -3, -36
LCH
41, 36, 265
OKLCH
0.49, 0.11, 253
XYZ
12, 12, 33
LUV
41, -20, -51
HWB
211, 19%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.