Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30656D
RGB
48, 101, 109
HSL
188, 39%, 31%
HSB
188, 56%, 43%
CMYK
56, 7, 0, 57
LAB
39, -17, -10
LCH
39, 19, 212
OKLCH
0.47, 0.06, 208
XYZ
9, 11, 16
LUV
39, -22, -11
HWB
188, 19%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.