Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306574
RGB
48, 101, 116
HSL
193, 41%, 32%
HSB
193, 59%, 45%
CMYK
59, 13, 0, 55
LAB
40, -15, -14
LCH
40, 20, 224
OKLCH
0.48, 0.06, 219
XYZ
9, 11, 18
LUV
40, -22, -17
HWB
193, 19%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.