Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306576
RGB
48, 101, 118
HSL
195, 42%, 33%
HSB
195, 59%, 46%
CMYK
59, 14, 0, 54
LAB
40, -14, -15
LCH
40, 21, 227
OKLCH
0.48, 0.06, 221
XYZ
9, 11, 19
LUV
40, -22, -19
HWB
195, 19%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.