Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3065AA
RGB
48, 101, 170
HSL
214, 56%, 43%
HSB
214, 72%, 67%
CMYK
72, 41, 0, 33
LAB
42, 1, -43
LCH
42, 43, 271
OKLCH
0.51, 0.12, 256
XYZ
13, 13, 40
LUV
42, -20, -62
HWB
214, 19%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.