Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30668D
RGB
48, 102, 141
HSL
205, 49%, 37%
HSB
205, 66%, 55%
CMYK
66, 28, 0, 45
LAB
41, -9, -27
LCH
41, 29, 252
OKLCH
0.49, 0.08, 243
XYZ
11, 12, 27
LUV
41, -21, -37
HWB
205, 19%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.