Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3067A2
RGB
48, 103, 162
HSL
211, 54%, 41%
HSB
211, 70%, 64%
CMYK
70, 36, 0, 36
LAB
42, -3, -38
LCH
42, 38, 265
OKLCH
0.51, 0.11, 252
XYZ
13, 13, 36
LUV
42, -21, -54
HWB
211, 19%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.