Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30689A
RGB
48, 104, 154
HSL
208, 52%, 40%
HSB
208, 69%, 60%
CMYK
69, 32, 0, 40
LAB
42, -6, -33
LCH
42, 34, 260
OKLCH
0.50, 0.10, 248
XYZ
12, 13, 32
LUV
42, -21, -47
HWB
208, 19%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.