Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306A76
RGB
48, 106, 118
HSL
190, 42%, 33%
HSB
190, 59%, 46%
CMYK
59, 10, 0, 54
LAB
41, -17, -13
LCH
41, 21, 217
OKLCH
0.49, 0.06, 213
XYZ
10, 12, 19
LUV
41, -24, -15
HWB
190, 19%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.