Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306A80
RGB
48, 106, 128
HSL
197, 45%, 35%
HSB
197, 63%, 50%
CMYK
63, 17, 0, 50
LAB
42, -14, -18
LCH
42, 23, 232
OKLCH
0.50, 0.07, 226
XYZ
10, 12, 22
LUV
42, -23, -23
HWB
197, 19%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.