Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306CA2
RGB
48, 108, 162
HSL
208, 54%, 41%
HSB
208, 70%, 64%
CMYK
70, 33, 0, 36
LAB
44, -6, -35
LCH
44, 36, 261
OKLCH
0.52, 0.11, 248
XYZ
13, 14, 36
LUV
44, -22, -50
HWB
208, 19%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.