Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306D8A
RGB
48, 109, 138
HSL
199, 48%, 36%
HSB
199, 65%, 54%
CMYK
65, 21, 0, 46
LAB
43, -13, -22
LCH
43, 26, 239
OKLCH
0.51, 0.08, 232
XYZ
11, 13, 26
LUV
43, -24, -30
HWB
199, 19%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.