Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306E77
RGB
48, 110, 119
HSL
188, 43%, 33%
HSB
188, 60%, 47%
CMYK
60, 8, 0, 53
LAB
43, -19, -11
LCH
43, 22, 212
OKLCH
0.50, 0.06, 208
XYZ
10, 13, 19
LUV
43, -25, -13
HWB
188, 19%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.