Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306EAD
RGB
48, 110, 173
HSL
210, 57%, 43%
HSB
210, 72%, 68%
CMYK
72, 36, 0, 32
LAB
45, -4, -40
LCH
45, 40, 265
OKLCH
0.53, 0.12, 251
XYZ
14, 15, 42
LUV
45, -23, -58
HWB
210, 19%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.