Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3071AC
RGB
48, 113, 172
HSL
209, 56%, 43%
HSB
209, 72%, 67%
CMYK
72, 34, 0, 33
LAB
46, -6, -38
LCH
46, 39, 262
OKLCH
0.54, 0.11, 249
XYZ
15, 15, 41
LUV
46, -24, -55
HWB
209, 19%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.