Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30728A
RGB
48, 114, 138
HSL
196, 48%, 36%
HSB
196, 65%, 54%
CMYK
65, 17, 0, 46
LAB
45, -16, -20
LCH
45, 25, 231
OKLCH
0.52, 0.08, 225
XYZ
12, 14, 26
LUV
45, -26, -26
HWB
196, 19%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.