Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3072D8
RGB
48, 114, 216
HSL
216, 68%, 52%
HSB
216, 78%, 85%
CMYK
78, 47, 0, 15
LAB
48, 7, -60
LCH
48, 60, 277
OKLCH
0.57, 0.17, 259
XYZ
20, 18, 67
LUV
48, -23, -89
HWB
216, 19%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.