Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3073AC
RGB
48, 115, 172
HSL
208, 56%, 43%
HSB
208, 72%, 67%
CMYK
72, 33, 0, 33
LAB
46, -7, -37
LCH
46, 38, 260
OKLCH
0.54, 0.11, 247
XYZ
15, 16, 41
LUV
46, -25, -54
HWB
208, 19%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.