Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3073BC
RGB
48, 115, 188
HSL
211, 59%, 46%
HSB
211, 74%, 74%
CMYK
74, 39, 0, 26
LAB
47, -2, -45
LCH
47, 45, 267
OKLCH
0.55, 0.13, 253
XYZ
16, 17, 50
LUV
47, -24, -67
HWB
211, 19%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.