Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3076DB
RGB
48, 118, 219
HSL
215, 70%, 52%
HSB
215, 78%, 86%
CMYK
78, 46, 0, 14
LAB
49, 6, -59
LCH
49, 59, 276
OKLCH
0.58, 0.17, 258
XYZ
20, 19, 70
LUV
49, -24, -89
HWB
215, 19%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.