Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307B87
RGB
48, 123, 135
HSL
188, 48%, 36%
HSB
188, 64%, 53%
CMYK
64, 9, 0, 47
LAB
47, -21, -14
LCH
47, 25, 213
OKLCH
0.54, 0.07, 210
XYZ
13, 17, 25
LUV
47, -29, -16
HWB
188, 19%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.