Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307B8A
RGB
48, 123, 138
HSL
190, 48%, 36%
HSB
190, 65%, 54%
CMYK
65, 11, 0, 46
LAB
47, -20, -15
LCH
47, 25, 217
OKLCH
0.54, 0.08, 213
XYZ
13, 17, 27
LUV
47, -29, -19
HWB
190, 19%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.