Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307D9B
RGB
48, 125, 155
HSL
197, 53%, 40%
HSB
197, 69%, 61%
CMYK
69, 19, 0, 39
LAB
49, -17, -24
LCH
49, 29, 234
OKLCH
0.56, 0.09, 227
XYZ
14, 18, 34
LUV
49, -29, -32
HWB
197, 19%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.