Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307DB1
RGB
48, 125, 177
HSL
204, 57%, 44%
HSB
204, 73%, 69%
CMYK
73, 29, 0, 31
LAB
50, -11, -35
LCH
50, 37, 253
OKLCH
0.57, 0.11, 242
XYZ
16, 18, 44
LUV
50, -28, -51
HWB
204, 19%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.