Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307FAA
RGB
48, 127, 170
HSL
201, 56%, 43%
HSB
201, 72%, 67%
CMYK
72, 25, 0, 33
LAB
50, -14, -30
LCH
50, 33, 246
OKLCH
0.57, 0.10, 236
XYZ
16, 19, 41
LUV
50, -29, -43
HWB
201, 19%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.