Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307FF0
RGB
48, 127, 240
HSL
215, 86%, 56%
HSB
215, 80%, 94%
CMYK
80, 47, 0, 6
LAB
53, 7, -65
LCH
53, 65, 276
OKLCH
0.61, 0.19, 258
XYZ
25, 22, 85
LUV
53, -26, -99
HWB
215, 19%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.