Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3087CB
RGB
48, 135, 203
HSL
206, 62%, 49%
HSB
206, 76%, 80%
CMYK
76, 33, 0, 20
LAB
54, -8, -43
LCH
54, 44, 259
OKLCH
0.60, 0.13, 246
XYZ
21, 22, 60
LUV
54, -30, -65
HWB
206, 19%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.